ReservIT selected by Charme & Relax, the largest independant chain in Italy
Charme & Relax chose Interface Technologies (IT), editor of the ReservIT solution, for the implementation of its online distribution strategy. ReservIT crs will allow Charme & Relax’s website users to access and book in real time the hotels’ offers. ReservIT crs is a reference solution on the French market, where the system is used by a very large number of actors in the hospitality industry.
An online strategy has become a key hotel management focus and Charme & Relax distinguish itself, choosing a versatile, widely used solution on the European market.
With ReservIT crs, Charme & Relax is able to meet every specific expectations of its hotel members: not only those hotels will be made available for online reservation through Charme & Relax’s web portal but each one of them will also be allowed to place a reservation button on its own website. This is the principle of the White Label: a single management interface, the chain’s ReservIT Extranet, for two main distribution channels.
By choosing Interface Technologies, Charme & Relax will offer even wider distribution management possibilities to its hotels: ReservIT hotel is the online reservation solution suited for the independent hotel. It allows each hotel to manage its reservations on its website, the Charme & Relax portal (or any other CRS powered by IT) and online distributors (ADS). This unique solution is accessible either from the ReservIT hotel Extranet of each hotel or directly through its PMS.
En faisant le choix Interface Technologies, Charme & Relax offre encore plus de possibilités à ses adhérents de maîtriser leur activité : ReservIT hotel est le système de réservation adapté à l’échelle d’un établissement indépendant. Il permet de gérer le site Internet de l’hôtel, la centrale de réservation de Charme & Relax (et toute autre chaîne interfacée IT), et les distributeurs connectés en direct par les établissements. L’accès à cette interface de gestion unique a lieu depuis l’Extranet ReservIT hotel de chaque établissement ou directement depuis son PMS.
Franck Leprodhomme, Export Sales Manager Interface Technologies :
« We are proud of being the company selected by Charme & Relax, which is a significant independent hotel chain on the Italian market, currently implementing major strategic decisions and becoming aware of the growing need for suited online distribution practices. Charme & Relax realizes the importance of an online distribution strategy and offers a valuable opportunity to each of its hotel member. The e-tourism market penetration rate in Italy being 14% against an average of 28% in Europe, it is now essential for the Italian market to get its business online with reliable and secure solutions. The Internet channel has become fundamental in the hospitality business while the number of internet users increases along with their expertise, searching and comparing offers through a growing number of distributor websites. If hotels are not able to maintain an online visibility and the capacity to be bookable online, the risk is to see internet users book elsewhere. The it-solutions, strengthened by its 10-year experience and its know-how, provides ideal answers to those exciting challenges on the Italian market.
The efforts of the Charme & Relax brand, associated to the it-solutions will allow hotels to take control of their online distribution by managing the access to their stocks, rates, promotions, packages, rate restrictions, etc... More than a streamlined management of their bookings, the IT-Solutions provide the Charme & Relax hoteliers with full control over their distribution!